Meet Robert Michael deStefano

Robert Michael deStefano, Co-Founder, Chief Product Officer, Director of Wellness Programing for Longeva will be joining us on May 16 at the Royal Palms Resort and Spa presenting a session on How Spa Can Shift the Global Sleep Paradigm.

Sleep is the driving force behind any wellness pursuit, yet poor sleep is at an epidemic level in the U.S. As many as three out of every five of your spa guests may be sleep deprived. HOWEVER – Your spa can dramatically help shift the sleep paradigm one sleep deprived guest at a time. You simply need to learn how to go from provider to teacher.

Prior to beginning his sleep wellness mission, Robert had a successful career in advertising, winning many of the industry’s prestigious creative awards while building a $100+ million business. During that period, Robert developed near-debilitating, chronic insomnia. After selling his firm in 2001, Robert began his pursuit to manage stress and improve his health. His studies in ancient arts of relaxation, modern sleep science and cognitive behavioral therapy ultimately informed the creation of a self-help ritual that ended his insomnia while also providing the basis for his much in-demand sleep wellness workshops, and his reputation as “The Sleep Guru” (SpaFinder Magazine).

A talented, natural sleep aid architect, Robert created the Nocturnals Botanical Sleep Therapy formula, The Ritual Sleep Massage, the clinically studied Ritual Sleep Music Therapy composition and the NightSPA Sleepcare-Skincare line of products. Robert’s “Project Z, The Sleep Wellness Initiative” is a platform dedicated to the recruitment of the Spa Industry to take the lead in shifting the sleep paradigm. Robert can be reached at robertd@longeva.com